Hi! I am Gavin Lockhart a PPC, SEO and Web Optimisation Expert with a Masters in Electronic Commerce from Dublin City University. 4+ years experience with SEO and PPC and the technical skills needed to complement. I like to make cool and creative Web, SEO and PPC decisions to better the success for my clients. Feel free to reach out to me.

  • October 31, 1986
  • Dublin, Ireland
  • +353 879388313


  • SEO, PPC & Conversion Specialist2012 - Present

    Amplify Search Marketing Ltd > The Irish Times Group

    Amplify are one of Ireland's fastest growing Search Marketing Agencies. Amplify is an Irish search marketing agency and part of the online group of The Irish Times. At Amplify, Gavin is involved in managing PPC & SEO tasks for a large client profile of Irish/International brands. SEO & PPC duties managed by Gavin include auditing, implementing and reporting on SEO , PPC and Conversion Optimising for his client accounts.

  • Smartouch Media2011 - 2013

    Dublin, Ireland

    Gavin was a part fonder of this Dublin based digital media agency focused on web and mobile development and digital marketing. Gavin helped manage the day to day running of this start-up company and with a keen eye for marketing and e-commerce aided the technical team. Gavin organised daily/weekly meetings and targets for the team, which helped increase work flow and capacity to a maximum.

  • Digital Marketing & Web Development Reseach Assistant2012 - 2012

    Techspectations/LInK, Dublin City University

    Gavin was involved in a team of research assistants helping with the digital strategy for start up organisations and innovation voucher clients. Gavin provided support to the team working closely with Enterprise Ireland clients including; technical development, e-commerce strategy and digital marketing; both social and search.

  • General Manager2009 - 2010

    Hopkins & Lockhart Motor's Ltd

    Hopkins and Lockhart Motors Ltd also trading as South Dublin Crash Repairs have been established for over 25 years and have become one of Dublin's busiest car repair garages. While in this role Gavin was responsible for all business functions of the company including; book keeping, financial control, sale and account management, marketing and development and management of website and web strategy.

  • Merchandising Specialist 2002 - 2011

    Eurospar > BWG Foods

    Excellent communication skills gained from liaising between customers and management and learning to deal with customers tactfully and diplomatically. Problem solving for customers and suppliers, achieved good people skills, by learning how to deal with various customer complaints in a professional and courteous manner. Team working was critical to this role and involved developing a proactive approach to team matters, advising and training colleagues on till usage, order taking and many day to day duties and ambiguous duties.


  • MSc E-Commerce2010 - 2011

    Dublin City University

    While studying his Masters Gavin was an award winning student, who gained a core set of skills such as web design, business modelling and process innovation, information access and e-commerce infrastructure and took modules in advanced business topics as well as some fundamental modules in computing. Modules - Digital Marketing, SEO, Java, Management Skills, Presentation Skills, Project Management, Business Process, Leadership Skills, Web Design, Critical Thinking, Risk Management, Conflict Management

  • BSc Marketing2006 - 2010

    Marketing Institute of Ireland

    4 year Marketing Degree from Ireland's leading Marketing Professional Body. Modules - Marketing, Sales and Selling Skills, Marketing Statistics, Economics, Consumer Behaviour, Digital Marketing, Communications, International Marketing, Media and PR, Services Marketing,

Certification & Awards

  • Inbound Marketing Certified2013

    HubSpot Academy

  • Google Adwords Certification2012


  • Commercialisation of University Research Award2011

    Dublin City University

Digital/Online Marketing

  • Google AdWords

  • Search Engine Optimisation

  • Usability Testing/ Optimisation

  • Conversion Optimisation

  • Social Media Marketing

  • Data Reporting & Interpretation

  • Digital Merchandising

Programming/Design Skills

  • HTML

  • CMS - Magento, Wordpress etc

  • PHP

  • CSS3

  • Java

  • Dreamweaver

  • Adobe Fireworks

Management & Sales Experience

  • Research & Report Writing

  • Customer Services

  • Presenting

  • Communications

  • Sales

  • Management

Contact info

  • Dublin, Ireland

  • Email:
  • Phone: +353 879388313
  • Website:

Let's keep in touch